Who I Am

Digital Marketing | Design Layout | Writing

Writer/Journalist. When an English teacher pulled me aside in high school and told me I should be a writer, that sparked something in me. By the time I graduated from high school and enrolled at Southern Oregon University, I wanted to be a journalist. Specifically, I wanted to be a sports writer. When I graduated from SOU in 1998, my first job was as a sports editor at a small newspaper in Crescent City, California. I loved it. Each day brought a new adventure and different ways to be creative. I moved to San Angelo, Texas, and finally back to Medford, Oregon, where I worked for my hometown paper for five years. I was a writer and page designer. Recently, I have dug up research work I did in college that was compiled for a book, Rising SONS: The History of Football at Southern Oregon University. Since 1997, I have been researching the football program's history, which dates back to the 1890s. I have interviewed more than 100 former players and coaches and spent hours looking through microfilm in the library. SOU will celebrate its 100th anniversary of football in 2027.

Creator. Part of my job in marketing has been as a creator. Realizing not everyone will appreciate what you produce in the end, the goal is to generate that proverbial buzz. Creating infographics that educate in great detail about the form and function of something is a massive part of my profession. Reaching target markets through integrated marketing communications by creating videos and photo displays is also part of my repertoire. I am most proud of creating an online quoting configurator. Before the configurator, quotes were taken by phone and written down, and sent through a paper trail that could take up to two weeks. Yes, two weeks for a quote. The configurator could produce a part number and a price in mere minutes. 

In the fall of 2019, I returned to school (SOU), and finished the coursework for an MBA with an emphasis on marketing in August 2021.