Part of my role as a multimedia specialist was creating collateral for Integrated Marketing Communications. I created catalogs, sell sheets, videos and banners. I also took product photos and created web applications for email campaigns. Another aspect of my job was data mining and lead generation through analytics and research. I am certified in Google Analytics Individual Qualifications and Google Data Studio. I am also currently enrolled at SOU in the MBA program (emphasis on Marketing) and will graduate in 2021.