Objective

To utilize 20 years of industry knowledge and experience and assist with a company's Integrated Marketing Communications. 

Skills

Industry Knowledge

Digital Marketing 

Web Development

Web Content Writing

Print Layout

Web Analytics

Online Marketing

Search Engine Optimization

Advertising

Email Marketing

Video Production

Copy Writing

Social Media Marketing

Information Graphics

Tools & Technologies

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Adobe After Effects

Adobe Rush

Dreamweaver

MySQL

HTML

Social Media (Twitter, Facebook, YouTube, LinkedIn)

CMS (Magento, Wordpress, Concrete5, MODX)

Salesforce

Experience

ECS - Multimedia Markerting

Grants Pass, Oregon - October 2005-April 2020

Created marketing material. Catalogs and sell sheets showcasing product and specs of product. Catalogs and sell sheets created using InDesign.

Created pricing configurator for outside vendors, reps and inside sales team to use for quoting purposes. Configurators display smart numbers and price based on options and hardware selected. Programming to build configurators include: CSS, PHP, MySQL, J Query, and JavaScript.

Took photos of product for use in marketing material. Set up studio, including lighting and remote access. Edit High-resolution photos using Photoshop and ACDSee.

Updated company web site. CMS: Magento. Store admin: process orders that come through the web site and create opportunities and sales in Salesforce. Set up all web leads that come through web site in Salesforce.

Created email marketing campaigns. Send out email blasts to 25,000+ customers. Create email using HTML. Software to send emails: Vertical Response and later Mailchimp. Able to track opens, clicks and bounces. Used for lead generation.

Tracked hits on company web site using Google Analytics.

Generated monthly employee newsletter. Newsletters created in InDesign. Compile fun company facts and newsworthy information each month.

Created artwork for T-Shirts and other company events using Illustrator and Photoshop.

Helped admin social media (Facebook, Twitter, Youtube).

Created video campaigns, including product information, how to, testing and marketing videos to show in tradeshows. Storyboarded videos, shot them and edited them using Premiere Pro. Uploaded videos to company youtube channel. Also created stop-motion video of the construction of one of our large containers for three months. Took nearly 10,000 photos and compiled into a 2:36 video.

Created company's first online store. Online store generates about $80,000 in sales each year.

Product 360 degree animations. Shot product on round table and then edited. Software used: Flash.

 

Mail Tribune - Sports Page Designer

Medford, Oregon - September 2000-October 2005

Designed the sports section for 35,000+ circulation paper five nights a week. Software used: Quark, NewsEdit and Photoshop.

Was responsible for deciding what went into section each night. Scoured AP wire services and helped with local content. Edited AP photos with Photoshop.

Several designs placed in Oregon Newspaper Association contest as well as Regional contests in largest circulation category.

Created very popular "Prep Focus" page that ran every Thursday. "Prep Focus" was a page dedicated to local high school sports and consisted of quick hit information. Was recognized by several editors and designers for its design and layout

Also created a "Pick-it" contest that runs in the fall. Sports staff and a reader pick the local and college football games. 17 years later, the Pick-it contest remains a reader favorite!

Created page proofs each night. Color pages were sent as CYMK. Consistently met midnight deadlines.

Created 60+ page football tabs from 2000-2005 that provided preseason information on local college and high school teams.

 

Standard Times - Sports Page Designer

San Angelo, Texas - November 1999-September 2000

Designed the front page of award-winning West Texas newspaper that had 90,000+ circulation. Software used: Quark

Strong emphasis was on creativity. Sports editor was very talented designer and expectation was the front of the sports page should carry section. It was my job to meet those expectations despite two very tight deadlines each night.

Wrote columns, stories and covered several local events, including baseball games and a rodeo.

Strong local high school content that had coverage 100+ miles.

Helped design and wrote several stories for 100+ page football tab.

 

Triplicate - Sports Editor

Crescent City, California - April 1998-November 1999

Sports editor for 5,000 circulation paper on Northern California coastline.

Covered one high school (Del Norte) and reported and wrote game recaps, features on local high school athletes and columns.

Designed sports page and usually one other page each night. Software: Quark.

Also covered local sporting events in Del Norte County.

Created 35-page football tab.

 

Education

Southern Oregon University - Master's of Business Administration (Marketing)

2020-present

Westwood College - Bachelor of Science (Web Design/Multimedia Marketing)

2004-2006

Southern Oregon University - Bachelor of Science (Communications)

1993-1999