Portfolio

Showcase Booklet

As part of the rebranding effort in 2018, the shareholders requested a small booklet that went beyond just product information. This special section was handed out to key customers. I wrote, designed, and made this print-ready.

Product Catalog

While the company doesn't sell products, per se, this catalog highlighted some of the systems ECS designed and manufactured in the past. I photographed all of the images. I also wrote, designed, and made this print-ready. 

One of my first tasks when I was hired in March 2021 was to create a simple four-page handout that could be distributed at tradeshows. Working closely with the president and founder of Piezo Motion, along with the head of engineering, we came up with this. This four-page handout tells the story of the company's capabilities and product offerings. In essence, Piezo Motion provides precision without the heavy price tag. I not only wanted to provide visuals of the motors, which were all 3D renderings but also specs. I worked with an outside vendor to print this, and it was handed out at several tradeshows. 

Email Campaigns

The idea behind this monthly email campaign was for KPI purposes. Lead nurturing, lead generation, engagement, and brand awareness were the intent. After seeing nearly 30,000 leads and opportunities sitting stagnant in Salesforce, I suggested a monthly email highlighting specific capabilities to my Vice President of Sales and Marketing. The email was designed for our target segments. Each "pod" contained clearly defined messaging to the intended audience.

A monthly newsletter that was sent to ~7,000 subscribers. The topics were often company highlights and updates but also showed growth with distribution partnerships. One of Piezo Motion's chief objectives was to generate global partnerships. We were a very small team, so working with industry leaders helped get our product to different industries quickly. As this email shows, we were always looking for new partners, and these emails helped as we signed up 14 partners in 2022. 

Campaigns

This ad, which ran in several military publications, was part of a successful campaign in 2019. Seeing a seismic shift in the optimization of the networking and embedded communications market, ECS became the first packaging company to provide a viable solution to meet the needs of Size, Weight, and Power (SWaP). ECS invented the packaging solutions for the 19" rack, which was the standard for embedded electronic equipment for many years. When our SVP of marketing and sales began hearing about SWaP, which was being developed for aerospace, military, and government buyers, we worked very closely with our engineering team to collaborate on packaging options. What the team came up with were half-rack and third-rack containers. The cases met the criteria for Size and Weight. Power, which had the gear function in austere environments, was not in our control, so we changed the "P" to protection. Thus, Size, Weight, and Protection was ECS' version of SWaP. This ad was the first to showcase our capabilities. I followed this up with a successful email campaign dripping information as we continued to make updates to the container systems. I also created technical bulletins and infographics. I worked very closely with the engineering team to generate content. When the prototype was created in early 2020, excitement was at a zenith. It was only a matter of time before we fine-tuned these systems for mass production. The data and the response were overwhelming. Several large primes wanted large quantity orders by mid-2020. We were the topic of conversation at several tradeshows, which included my SVP of sales and marketing having a platform to give a presentation to a large room of influencers. We set the trend, and the competitors were forced to play catch-up. I still remember my SVP of sales and marketing calling me from a tradeshow giddy because a representative from a competitor approached the booth incredulously. That, to me, is a huge win.

Piezo Motion's jump into the peristaltic pump market was definitely disruptive. Not only did the Micro Dosing Pump (MDP) utilize the piezoelectric motor technology developed by the company, but it also solved the issues of bench space with a small footprint. I was tasked with creating a campaign to roll out a newer product. I had to be somewhat cautious, though, because the pump was not ready to mass production. So, I created several ad campaigns to showcase capabilities, including keywords such as 3-in-1 mircoinjector, continuous microflow, rapid micro-dosing, rapid sampling, and mirco-suction. One campaign was done in Google, and one was done in LinkedIn Campaign Manager. I also dripped information through social media with the CTA going to the website to get more info. The data showed a lot of interest, especially from international markets. I do believe if Piezo Motion can come up with a solution for production, the MDP would displace the traditional pumps.

Far and away, Piezo Motion's most popular product line was its Rotary Motor, or RAS Series. In terms of leads, engagements, clicks, and orders, these tiny motors, which are the size of a thumbprint, blew away the rest of the applications. I created several campaigns showcasing the capabilities and industries they serve. I worked very closely with the team of engineers to provide content and messaging, which included USPs, industries, and how the motors displaced traditional motors. The data backed it up, and I focused my energy on generating as much content as I could for the RAS. Of the majority of leads that came through, a high percentage were for the RAS. 

In October 2021, Piezo Motion merged with Brain Scientific. Brain Scientific produced a NeuroCap and a NeuroEEG. The idea behind these was A) anyone healthcare provider could apply these disposable caps to a patient, thus eliminating the need for a Neuro Tech, and B) the caps were capable with most third part amplifiers. With telehealth becoming more utilized after COVID, the idea behind the caps was rather novel. My role was to help re-brand Brain Scientific. It was not a complete overhaul from the previous regime, but pretty close. Messaging, branding, and even the product itself changed. Some of the industries we targeted were different. As we rolled out the new campaign, I had to be cautious with the messaging. The focus was more on solutions than promises. I targeted more sports care and clinicians. I still believe the huge market for these caps would be in sports medicine to help diagnose brain injuries. The data came back that many in the sports medicine realm did engage, and some became MQLs. It's a fascinating product that, even today, is in the early stages of development. I was and remain excited because I do believe under the right conditions, this product would be a disruption to the market.

Presentation Decks

Creating decks for sales presentations and onboarding was another task that I enjoyed. These provided great visuals, and I took great pride in making sure the information was both compelling and visually appealing. I have learned to appreciate PowerPoint, though I would rather work in Slidedocs or Storymaps.

Stop-Motion Video

In 2012, ECS put in a bid to provide packaging solutions to house General Atomics' very large Gray Eagle. There was a catch, the large (30-foot long, 8-foot tall) prototype needed to be completed and in southern California in 90 days. ECS had never built anything of this nature. The executives wanted to document the first build with a video. I suggested stop-motion. For three months, I had a camera (Nikon D300) stationed on a platform taking pictures every three seconds. I was able to take nearly 10,000 photos and compiled them into a two-minute video. 

Infographics

Most of these infographics were part of the email campaign. They were a fun way to showcase/explain our capabilities.

Videos

This was a collaboration with an outside vendor (Food Fight Studios), where we devised a sizzle video. While I helped write the script, FFS came up with the concept and production. The result is this incredible one-minute and 30-second clip that tells the story of Piezo Motion. The video was not well received at first by the executives. But after watching it several times, the video eventually won them over it now it resides on the home page of the website. I am very proud of this video and continue to watch it and get goosebumps.

At ECS, creating and editing videos became a major part of my job duties. Most were showcasing the capabilities of the packaging solutions produced by the company. Other times, I produced sizzle videos or even a Jackass-style torture test video, which was produced over several weeks. The videos proved invaluable both for content and as a sales tool. Often, the sales member could simply send a video that explains the capabilities instead of trying to explain over the phone. I also used the videos for campaign purposes. 

Slidedoc

Before COVID-19 struck, the marketing team had a plan in place for a successful campaign and strategy in 2020. As we prepared for a banner year in sales, our VP of Sales and Marketing wanted to put the plan on some kind of document and present it to the shareholders. I was able to utilize the Slidedoc format. Working very closely with the VP of Sales and Marketing, we created this presentation. 

Websites

The Oregon Stroke Network (OSN) is a non-profit organization all of whom are healthcare professionals that focus on providing resources for both providers and stroke victims in Oregon. In 2018, I was approached by them to help re-brand and re-design their website. It was a site that was built in 2006 and was in need of a new look. Working closely with the team, we spent several months shaping the new site. One of their requests was to have several pages accessed by someone with permission. I was able to complete it in time for their annual conference, and the site is a valuable resource for stroke care providers.

CMS: Concrete5.

Priorities: The main objective was to have it simple enough for them to update it. Concrete5 provides an easy editing platform for simple updates. The other ask was for the website to be easily found. So using SEO best practices has helped.

Brain Scientific's re-branding efforts in early 2022 also required a significant update to its website. The old website included e-commerce, along with specs for the original NeuroCap. All of that needed to be changed. Working with an outside developer, we used the same platform as the Piezo Motion website. Working closely with the VP of sales, we not only worked on re-branding but also updating the messaging. The site went live in the spring. Mostly, it's an informational tool which includes news and blog postings. 

CMS: WordPress

Priorities: Significant update to messaging. Make it appealing to stakeholders and shareholders. Many products still need testing, but we still show the capabilities. 

Press Releases

Researched and wrote all company press releases.

Social Media

I utilized Facebook (prior to April 3, 2020) for internal tidbits, Twitter, for following industry partners and customers, and LinkedIn, for sharing company information and linking up with customers, partners, and even influencers. Each account had between 500-3000 followers. I would try and post something daily or every other day. When the president wanted to increase the number of followers on Facebook, we did a random giveaway to generate interest and doubled the number of folks who followed ECS. For me, it is all about quality instead of quantity as the person who won the giveaway did not know who we were and when she was told she won, informed us she followed us because she saw there was a contest. After that, I would do a weekly audit of the followers to make sure they were not just random folks. There were specific intent and strategy with each post, and I always tried to link back to the website to help with SEO and SMO. Following potential customers and industry partners kept the brand fresh, so I would make sure ECS liked or retweeted a post that provided benefit for the company. 

Sales Tools

In an effort to streamline an antiquated quoting process, I created a simple configurator that provided a part number and a price. The old process, which had the quote for a standard build pass through several departments, took up to two weeks. My configurator, which was used by both the internal sales team and the manufacturing reps, provided a quote in minutes. Other tools I provided included: sell sheets/technical bulletins, proposals for contract bids, tabletop banners for tradeshows, T-shirt designs for promotional purposes, email bugs promoting upcoming events, 360-degree product animations, and product photos.